The only way Z Communication can maintain our results-driven focus is for clients to share our commitment to measuring success. Defining mutual expectations will help identify appropriate measurement methodologies. Generally, if something cannot be measured, we advise against doing it.
We ask clients to choose among the various types of communication metrics and to agree to the level of research that coincides with that choice. This research involves a highly collaborative effort based on open access to relevant information. Z Communication applies a proprietary research process to gain strategic knowledge about each client's business. This involves evaluating the market landscape, target audiences, communication activities, and the resources that will drive our counsel.
Of course, such counsel is only as effective as how well it is accepted. A strong agency-client partnership is the foundation for success. Z Communication is committed to building and fostering productive relationships with our clients. We stand by Our Promise to always act in our clients' best interests. We are also clear about expressing what we need from our clients. Our list of "Top 10 Client Attributes" illustrates this point. Experience shows that shared goals are more readily reached and measured. Together, we can succeed.