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What's APR?

Of the nations' nearly 300,000 communication professionals, fewer than 4,500 (about 1.5%) have earned the distinction of being Accredited in Public Relations (APR). The APR designation indicates a high level of professional experience and competence, and serious commitment to the profession, to colleagues, and to clients. Communication professionals who successfully complete the accreditation process are judged to possess broad knowledge, strategic competence, sound ability to counsel, and an obligation to ethical practices.

Accreditation is a voluntary certification program co-sponsored by more than a dozen communication industry professional societies, including the Public Relations Society of America (PRSA), and is administered by the Universal Accreditation Board.

The accreditation process involves a two-part written exam as well as an oral test administered by a panel of three accredited peers. The full-day exam evaluates general knowledge of public relations and strategic planning ability. The panel interview explores the candidates' professional experience and accomplishments, specialty of practice, ethics, and comprehension of public relations and its role in society. Eligibility requires a minimum of five years of PR-related experience.

Viewing the following sub-links will provide more information about the APR designation:


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