- Timeliness: It is current, involves a new angle or trend
- Hard "perishable" news (gets covered now or never)
- Soft "evergreen" news (could be covered anytime)
- Proximity: it pertains to local issues, trends, or events
- It is exclusive to the coverage area of the media outlet
- Impact: It has high relevance to the media audience
- Consequence: it informs or educates
- It is important to lifestyle or one's ability to cope
- It has moral or social importance
- Novelty: It has human interest, uniqueness, humor, or great visuals
- Prominence: It involves high-profile public figures
- Exclusivity: Sole or "first reporting" news rights are granted
Examples of Newsworthy Occurrences
- New products and services (informs, has consequence)
- Expert commentary on a topic or trend (educates)
- Financial performance reporting (impact)
- New research (insight, impact)
- Business alliance (proximity, consequence)
- Seasonal events (human interest, timeliness)
- Unusual jobs or employee hobbies (great visual, human interest)
- Community service projects (local angle)
- Organization or individual awards (prominence)
- Production records (novelty)
- Construction activities, economic development (consequence)
- Organizational milestones (prominence)
* Source: On Deadline: Managing Media Relations, Carole M. Howard, Wilma K. Mathews, Third Edition, 2000, Waveland Press, Inc.
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