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Managing news is really
about building bridges to
make communication seamless:
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- The PR team bridges the company's news with what the mainstream media covers by creating opportunities to get placements and managing their content.
- The spokesperson bridges the company's strategic messages that reinforce its desired perception (brand identity) by giving the reporter the right quotes to use.
- The media bridges the company's brand identity to its key constituents by being the vehicle to deliver those strategic messages to consumers, investors, analysts, employees, business affiliates, industry contacts and other audiences.
These are the bridges for "Connecting Expression with Impression." Please click on the references above to find out more about how Z Communication effectively builds each bridge for our clients.
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